Rebecca Rothey’s Review of Personalized Philanthropy in Planned Giving Today … Crashes the Matrix

Steven Meyers“Meyers encourages us to push ourselves, to own our practice, and to personalize it.”

“I believe that to be successful, we fundraisers must find our own language for communicating with donors within the context and confines of the institutions we represent. To learn to do that requires that we engage in sometimes scary, often messy (as the book’s author emphasizes) conversations that push the limits — not only what donors are willing to consider, but how much we are willing to explore all possibilities with them.”

Download Rebecca’s full review here

About the reviewer, Rebecca Rothey.
Rebecca Rothey, CFRE, CAP® is Johns Hopkins University and Medicine’s director of gift planning and senior philanthropic advisor. Rothey graduated summa cum laude from the Notre Dame of Maryland University. She is past president of the Chesapeake Planned Giving Council, on the boards of Creative Alliance and Baltimore Estate Planning Council, and a member of the Editorial Board of Planned Giving Today. rrothey@jhu.edu